Pay-per-lead agencies
4 agencies in the index offer pay-per-lead pricing. Ranked by the evidence on record, the first three are Cleverly (Los Angeles, US, from $397 a month), Outbound System (US) and Leadbird (HQ not published). Pay-per-lead agencies charge for each lead that meets an agreed definition, usually a positive reply or a booked call. Lead definitions vary widely between agencies, so ask for the exact criteria and a sample of past leads before signing. One of the 4 publishes a monthly minimum: Cleverly at $397. 0 offer pay-per-meeting pricing and 4 offer pay-per-lead; the rest work on a retainer or do not say. The services most often offered here are cold email, deliverability and appointment setting. 1 builds on Clay, 0 work inside HubSpot and 3 use their own or undisclosed tools. 3 have a Clutch or G2 rating on file with the date it was read. Read the contract for what counts as a qualified meeting or lead and how disputes are settled.
| # | Agency | HQ | Stack | From (monthly) | Model | Proof | Badges |
|---|---|---|---|---|---|---|---|
| 1 | Cleverly↗ LinkedIn-first productized tiers $397-$997/mo; pay-per-lead option | Los Angeles, US | Custom | $397 | Hybrid | Clutch4.3 (85) | Editor's Pick |
| 2 | Outbound System↗ High-volume cold email; pay-per-lead option; month-to-month | US | Custom | Ask | Hybrid | G25.0 (34) | Verified Deliverability |
| 3 | Leadbird↗ Pay-per-lead, no retainer | Not published | Custom | Per lead | Pay-per-lead | G24.6 (27) | Verified Deliverability |
| 4 | Vanderbuild↗ Retainer, project or pay-per-warm-lead | Warsaw, PL | Clay | Ask | Hybrid | n/a | Clay Native |
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Related pages
Parent: All agencies
Questions
- How much does a pay-per-lead agency cost?
- One of the 4 publishes a monthly minimum: Cleverly at $397. Setup fees and minimum terms vary, so ask for both before comparing monthly prices.
- Retainer or pay-per-meeting?
- A retainer buys an agreed scope each month and suits a defined ICP with at least three months of runway. Pay-per-meeting moves the risk to the agency and suits offers with a short sales cycle. On this page, 0 agencies offer pay-per-meeting pricing and 4 pay-per-lead.
- How long until results?
- New sending domains need two to three weeks of warm-up before volume goes out, and list building runs alongside it. Most agencies quote first meetings in weeks four to eight.
- Does the stack matter?
- 1 of the 4 build on Clay and 0 work inside HubSpot. Ask who owns the sending domains, the data and the workflows when the engagement ends; some agencies hand them over and some keep them.